Brand Protection

The exponential growth of the Internet has opened up enormous opportunities for brand owners to develop and reach new markets and customers previously unattainable. This, however, can come at a price. Competitors, critics and criminals often utilise the Internet for their own purposes and gain. It is estimated there is a “crime on-line” every second. This impacts profit, reputation and shareholder confidence. There are, however, positive sides of the Internet to be exploited in terms of market and competitive intelligence.

It is estimated the surface web, that which is indexed and can be explored by traditional search engines, contains in excess of 60 billion pages. The deep web, where there are “islands” of information, not indexed, and where much of the illegal activity on the web takes place is estimated to be 500 times larger. To ensure a brand’s position is policed effectively it is necessary to monitor across the full expanse of the web including message boards, chat rooms and auction sites.

Navigant has brought together the most sophisticated technologies available providing unrivalled breadth and power to track millions of items simultaneously. Results are analysed by highly experienced professionals and reports produced to bespoke need.